We decided to change our name from muchTrivia to onetrivia. We were advised by our trademark lawyers that the former name could give us trouble down the road since MuchMusic already has a trademark, and it mentions trivia among its intended uses. To be safe and build a mark we won’t have to walk away from we decided to rename our product.
Finding a new name wasn’t easy, we played with over 100 names and had to look up all the .com availability, which in most cares were taken. It’s also hard to rename your product when you have been referring to it by a certain name and feel forced to change it; however, now that we have finally found our new identity we love it.