Monthly Archives: August 2015

Interviews

By | 2017-08-29T20:09:45+00:00 August 26th, 2015|News|

During the last week we have been interviewing end users to validate whether giving away prizes makes a difference to them, or not. The question can't be "do you want to win a prize?" because we know what the answer would be most of the time. We interviewed users across various cultures, locations, genders, and

Focus Group

By | 2017-08-29T17:51:11+00:00 August 19th, 2015|News|

Today we ran a focus group with high calibre professionals from companies such as Coca-Cola, Bank of Montreal, and Freshbooks. We learned that we must focus on making the best trivia product in the market if we want users to love and use our product. Some of the differentiators we had in mind didn't resonate